Haselkorn & Thibaut has opened an independent investigation into Jay McPherson (CRD# 5918462), a financial advisor registered with Emerson Equity in San Mateo, California. If you have invested with Mr. McPherson and have concerns about your account, this comprehensive report is intended to inform you of all publicly available information about his background, customer complaints, and any red flags. Our goal is to ensure that investors are empowered with transparent facts, so you can take the right next steps. For a confidential conversation about your situation, you can contact Haselkorn & Thibaut at 1-888-994-8066—there’s no charge unless we recover money for you.
Overview: Who is Jay McPherson of Emerson Equity?
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Jay McPherson is a registered broker affiliated with Emerson Equity LLC, operating from San Mateo, California. With over 13 years in the securities industry, he has been associated with multiple firms, including Great Point Capital, Sandlapper Securities, Concorde Investment Services, Wells Fargo Advisors, and Merrill Lynch. He currently holds registrations in multiple states: Florida, Georgia, Illinois, Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, and Texas. His industry credentials include:
- Securities Industry Essentials Examination (SIE)
- Series 7 – General Securities Representative Examination
- Series 66 – Uniform Combined State Law Examination
Summary Table: Jay McPherson’s Employment History
| Firm | Location | Period |
|---|---|---|
| Emerson Equity LLC | San Mateo, CA | 2021–Present |
| Great Point Capital | Chicago, IL | 2019–2021 |
| Concorde Investment Services | Multiple Locations | Prior to 2019 |
| Sandlapper Securities & Wealth Mgmt. | SC | Prior to 2019 |
| Wells Fargo Advisors, Merrill Lynch | Various | Prior Years |
Investor Complaints & Disclosures: Full List
Below is a breakdown of recent and past customer complaints disclosed in industry records as of November 22, 2025. These matters are derived from FINRA’s public records and other regulatory sources:
-
October 2025 Complaint (Pending – $500,000+):
- Allegations: Breach of fiduciary duty, violation of Regulation Best Interest (“Reg BI”), negligence, fraud, and infringement of Florida Securities and Investor Protection Act.
- Damages Sought: At least $500,000.
- Status: Complaint remains pending.
-
2020 Complaint (Resolved in Arbitration – $125,000 Award):
- Allegations: Recommended unsuitable investments while with Concorde Investment Services and Sandlapper Securities.
- Process: Proceeded to FINRA arbitration.
- Outcome: Arbitration panel awarded the customer $125,000.
-
2020 Complaint (Settled – $21,500):
- Allegations: Recommending an unsuitable investment, breach of contract, negligence, and breach of fiduciary duty as a Concorde Investment Services representative.
- Resolution: Settled for $21,500 in 2021.
These actions indicate a pattern of customer disputes involving claims of unsuitability and alleged fiduciary breaches.
Are There Regulatory or Legal Actions?
A review of the most current public records—including the FINRA BrokerCheck system, SEC databases, and state regulators—indicates:
- No administrative orders, cease-and-desist orders, or formal regulatory actions on record against Mr. McPherson.
- No criminal or civil filings involving Mr. McPherson as defendant in federal court or major state dockets.
- No known bankruptcies, tax liens, or other financial distress disclosures.
While regulatory findings remain clear for now, investors should be aware that customer complaints—especially those involving allegations of unsuitability or fiduciary lapses—may be early “red flags” of potential future regulatory scrutiny.
Key Red Flags for Investors
When evaluating your relationship with a financial advisor, especially one with historical investor complaints, it is important to consider certain red flags:
- Multiple Complaints: Unresolved or repeated complaints, especially regarding suitability, negligence, or breach of fiduciary duty, should prompt investor vigilance.
- Large Dollar Amounts in Disputes: The pending $500,000 complaint is significant and could signal issues with recommendations or disclosures.
- Patterns: Several claims relating to ‘unsuitable investment recommendations’ may suggest systemic concerns regarding the advice given.
What Should You Do If You Suffered Losses?
If you invested with Jay McPherson at Emerson Equity or any of his former broker-dealers and have experienced unexpected losses or have questions about your investments, you may be able to recover your losses. Haselkorn & Thibaut (investmentfraudlawyers.com) provides FREE and confidential consultations to help you determine if you have a claim. There are no upfront fees and no costs unless we recover money for you. With over 50 years of experience, a 98% success rate, and millions recovered for clients nationwide, our team is ready to help you seek justice and hold wrongdoers accountable.
Contact Us Today – Speak With An Attorney at Haselkorn & Thibaut
Call 1-888-994-8066 or reach out through our contact page for your free consultation.
You have nothing to lose—and possibly much to recover!
For ongoing updates about Jay McPherson or to monitor any future changes in his record, you can check his FINRA BrokerCheck profile periodically.
If you would like our firm to perform a detailed file review, or want guidance specific to your financial situation, don’t hesitate to get in touch. Our national team is here to protect investor rights and help you make fully informed decisions about your financial future.
